Privacy Policy

1. Introduction

LuVaii Purifaces Holdings Sdn. Bhd. (“LuVaii Purifaces,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit luvaiipurifaces.com.my, message us on WhatsApp, or visit one of our branches.

This policy applies to luvaiipurifaces.com.my only. Purifaces (purifacesonline.com) is a separate business and website with its own privacy practices.

This policy is issued in accordance with Malaysia's Personal Data Protection Act 2010, as amended in 2024 (“PDPA”).

2. What Personal Data We Collect

General personal data, which may include:

• Your name, phone number, and email address
• WhatsApp messages and contact details you share with us
• Branch visit and appointment information

Sensitive personal data, collected only during in-person consultations and treatment, with your consent:

• Skin condition, diagnosis notes, and treatment history
• Before-and-after photographs taken during consultations or treatments, where you've agreed to this
• Health-related information relevant to treatment safety (for example, pregnancy, allergies, or skin sensitivities)

3. How We Collect Your Data

• Directly from you — through WhatsApp conversations, including messages sent via the contact form on this website, which opens WhatsApp on your own device and is not stored on our servers
• In person, during a consultation with our skincare specialists, including Ken Yeoh and our trained beauticians, at one of our branches

4. Why We Collect Your Data

We use your personal data to:

• Respond to your enquiries and provide the information you've requested
• Diagnose your skin condition and recommend appropriate treatment
• Maintain treatment records for continuity of care across visits
• Communicate with you about your treatment or our services
• Comply with our legal obligations

5. Website Data

This website does not currently use cookies, analytics, or tracking technologies. If that changes in the future, we will update this policy and, where required, ask for your consent before any tracking begins.

6. How We Share Your Data

We do not sell your personal data. We may share limited data with:

• Service providers who help us operate our website and business
• Our manufacturing partner, where relevant to product formulation and quality — this does not involve your personal treatment data
• Legal or regulatory authorities, where required by law

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy — including maintaining treatment continuity — unless a longer period is required by law, or you ask us to delete it and we're not otherwise required to keep it.

8. Security

We take reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or loss.

9. Your Rights

Under the PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate personal data
• Withdraw your consent, where consent was the basis for us processing your data
• Lodge a complaint with the Personal Data Protection Commissioner

To exercise these rights, contact us at info.purifaces@gmail.com or message us on WhatsApp.

10. Children's Privacy

Our services are intended for adults. If you're under 18, please have a parent or guardian contact us on your behalf before booking a consultation.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “last updated” date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, contact us at info.purifaces@gmail.com or message us on WhatsApp.